Our Story


Borabora Fruit Juices was born in 1995 when founder Michael Heath became mystified as to why there was not any orange juice for sale at his local bagel shop or delicatessen that tasted any good!  Juices on the shelf were disagreeable, sour, too acidic and did not taste freshly made.  He loved the fresh squeezed taste of the orange juice he’d enjoyed in Florida when visiting there, but could find no such taste at his local breakfast or lunch spot.


Thus was born BoraBora Fruit Juices, whose purpose was to squeeze and deliver the best juice possible to all the “regular” places where people sought breakfast or lunch. “We would haul fresh oranges, lemons and carrots back from The Hunt’s Point Produce Market in the Bronx and squeeze oranges all day and night”.  “The real problem was getting rid of all the orange peels”, says Heath.


Soon Strawberries and Raspberries were being made into smoothies and lemonades were expanded to include not only the best Traditional Lemonade around, but delicious Pink and Strawberry versions as well. They set the standard for how good lemonade could really taste when the best parts of the lemon and real cane sugar made up the whole ingredient list.


Today Borabora produces 16 varieties of the best tasting Juices in New York’s beautiful and bountiful Hudson River Valley, home to endless Apples, Peaches, Cherries, and Pear orchards and countless vegetables from its fertile soil.

Copyright 2015-2016 BoraBora Fruit Juices Inc.  | P.O. Box 383, Pound Ridge, NY 10576  | (914) 438-8744